TITLE:               

STRATEGY FOR IMPROVING SERVICE QUALITY THROUGH STRENGTHENING TRANSFORMATIONAL LEADERSHIP, TECHNOLOGICAL LITERACY, AND VOCATIONAL TEACHER CREATIVITY

AUTHORS: 

Jayadih, Bibin Rubini, Eka Suhardi

 DOI10.5110/77. 1607               Page:   56-73        Vol: 19    Issue: 06   Year: 2024

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ABSTRACT

This study aims to find ways to improve the quality of teacher services in private vocational schools in South Tangerang City by strengthening the variables of transformational leadership, technological literacy, and teacher creativity. The research method used in this study is a survey method with a path analysis approach. The subjects in this study consisted of all 1021 teachers of private vocational schools in South Tangerang City, spread across 75 educational units in 7 sub-districts, namely Ciputat, East Ciputat, Pamulang, Pondok Aren, Serpong, North Serpong and Setu sub-districts and the sample for this study was 162 teachers. The data collection technique used a questionnaire with instruments developed by the researcher. The data analysis method used in this study is a multiple regression test, with the results of the study namely There is a positive direct influence of Transformational Leadership (X1) on Service quality (Y), There is no direct positive influence of Technological Literacy (X2) on Service quality (Y), and There is a direct positive influence of Creativity (X3) on Service quality (Y).

 Keywords:

Transformational Leadership, Technological Literacy, Creativity, Service Quality

Received:  02 June 2024

Accepted:   16  June 2024

Published: 22 June 2024