Credibility Characteristics of the Program Implementers towards the Adoption of Organic Rice Farming Practices
Maryjoy S. Bacus
DOI: 10.5110/77. 1045 Page: 91-101 Vol: 18 Issue: 09 Year: 2023
This study assessed the credibility characteristics of the program implementers towards the adoption of organic rice farming practices in the Province of Bukidnon, Philippines. The objectives of the study were: 1) determine the credibility characteristics of the program implementers in terms of their work attitude and innovativeness; 2) determine whether the farmer-adopters’ level of adoption of organic rice farming practices significantly influenced the credibility characteristics of the program implementers. The respondents of the study were irrigated lowland organic rice farmers. Descriptive statistics and regression analysis were employed. The study claimed that the program implementers show an outstanding work attitude and innovativeness towards the implementation of program. This implies that farmer-adopters strongly believe in the capabilities of the program implementers towards the dissemination of the program. It also shows a positive view in motivating the farmers to become adopters of the program. It indicates a positive outlook toward the program. The study revealed that the program implementers show outstanding innovativeness towards the implementation of the program. The combined contribution of the implementers’ credibility characteristics such as work attitude and innovativeness significantly influenced the adopters’ level of adoption of organic rice farming practices (F-value = 183.898, p = 0.000). It implied that the program implementers were unselfish and prepared to spread a hand for the sake of the farmer-adopters with the end view of achieving success of the program. The program implementers must be more open to new ideas on technology improvement and farm productivity.
Credibility characteristics, Program implementers, Adoption, organic rice, Farming practices
Received: 22 October 2023
Accepted: 02 November 2023
Published: 09 November 2023