{"id":5824,"date":"2024-03-04T16:29:48","date_gmt":"2024-03-04T16:29:48","guid":{"rendered":"https:\/\/seyboldpublications.com\/?page_id=5824"},"modified":"2024-03-04T16:38:02","modified_gmt":"2024-03-04T16:38:02","slug":"imaduddin","status":"publish","type":"page","link":"https:\/\/seyboldpublications.com\/index.php\/imaduddin\/","title":{"rendered":"Imaduddin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5824\" class=\"elementor elementor-5824\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d20f000 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d20f000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04fad5d\" data-id=\"04fad5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-963c663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963c663\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f04e4e\" data-id=\"1f04e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e776bc elementor-widget elementor-widget-text-editor\" data-id=\"6e776bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seyboldpublications.com\/\"><strong>Micro, Small, and Medium Enterprises Business Strategy Post-COVID-19: A Case Study of Coffee Shop 148 in Makassar City<\/strong><\/a><\/p><p><strong>AUTHORS:\u00a0 \u00a0 \u00a0<\/strong><\/p><p><strong>Imaduddin Murdifin<\/strong><\/p><p><strong>DOI<\/strong>:\u00a0 <a href=\"https:\/\/doi-ojs.org\/10-5110-77-1120\/\">10.5110\/77. 1120\u00a0<\/a> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>Page:\u00a0 \u00a041-56<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>\u00a0Vol:<\/strong> 19\u00a0 \u00a0 <strong>Issue:<\/strong> 03\u00a0 \u00a0<strong>Year:<\/strong> 2024<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>The COVID-19 pandemic has had a significant negative impact on the growth of Micro, Small, and Medium Enterprises\u00a0 over the last two years. Micro, Small, and Medium including CoffeeShop 148 among the affected sectors, face various challenges. <strong>\u00a0<\/strong>This study aims to explore and understand the specific business strategies adopted by CoffeeShop 148 to navigate the post-pandemic era. It used a descriptive qualitative approach to achieve this, with the founders\/owners of CoffeeShop 148 participating in this study as the primary source of information to improve sales that have fallen during the COVID-19 pandemic. Data collection methods include interviews, observation, and documentation, providing a comprehensive insight into the findings. The data analysis process consists of several stages including data collection, data reduction, data display, category description, and result validation. The results of this research are very significan as they explain how CoffeeShop 148 has adapted its business approach amidst the challenges posed by the pandemic and provide valuable insights that can be useful for other Micro, Small, and Medium wishing to thrive in a post-pandemic landscape.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>Business Strategy, Sales, COVID-19, Micro, Small, and Medium Enterprises<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a> 16 February 2024<\/p><p><a href=\"#\"><strong>Accepted:<\/strong><\/a> 27 February 2024<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 05 March 2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f7ecc elementor-widget elementor-widget-button\" data-id=\"15f7ecc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2024\/03\/Imaduddin.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5999798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5999798\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87e7730\" data-id=\"87e7730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ae526 elementor-widget elementor-widget-image\" data-id=\"c6ae526\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/07\/ddds-e1688811920951-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-2318\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Micro, Small, and Medium Enterprises Business Strategy Post-COVID-19: A Case Study of Coffee Shop 148 in Makassar City AUTHORS:\u00a0 \u00a0 \u00a0 Imaduddin Murdifin DOI:\u00a0 10.5110\/77. 1120\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Page:\u00a0 \u00a041-56\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Vol: 19\u00a0 \u00a0 Issue: 03\u00a0 \u00a0Year: 2024 \u00a0 \u00a0 ABSTRACT &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seyboldpublications.com\/index.php\/imaduddin\/\"> <span class=\"screen-reader-text\">Imaduddin<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-5824","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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