{"id":9095,"date":"2024-08-29T05:12:38","date_gmt":"2024-08-29T05:12:38","guid":{"rendered":"https:\/\/seyboldpublications.com\/?page_id=9095"},"modified":"2024-08-29T09:42:16","modified_gmt":"2024-08-29T09:42:16","slug":"ogunwemimo-oluwafisayo-o","status":"publish","type":"page","link":"https:\/\/seyboldpublications.com\/index.php\/ogunwemimo-oluwafisayo-o\/","title":{"rendered":"Ogunwemimo, Oluwafisayo O"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9095\" class=\"elementor elementor-9095\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c656e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c656e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22e3370\" data-id=\"22e3370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231c314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231c314\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81fff2\" data-id=\"d81fff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aea1d elementor-widget elementor-widget-text-editor\" data-id=\"15aea1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seyboldpublications.com\/\"><strong><em>PIGGYVEST\u2019S<\/em><\/strong><strong> SOCIAL MEDIA ADVERTISEMENTS ON FINANCIAL LITERACY AND MONEY MANAGEMENT SKILLS OF BABCOCK UNIVERSITY UNDERGRADUATES<\/strong><\/a><\/p><p><strong>\u00a0<\/strong><strong>AUTHORS:\u00a0 \u00a0 \u00a0<\/strong><\/p><p><strong>Ogunwemimo, Oluwafisayo O. (PhD), <\/strong><strong>Onafuye, Oyinlayomi E., <\/strong><strong>Ajaegbu, Oguchi O. (PhD)<\/strong><\/p><p><strong>DOI<\/strong>: <a href=\"https:\/\/zenodo.org\/records\/13437389\">10.5281\/zenodo.13437389<\/a><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><strong style=\"font-size: 16px;\">Page:\u00a0 \u00a0125-149<\/strong><span style=\"font-size: 16px;\">\u00a0\u00a0<\/span><strong style=\"font-size: 16px;\">\u00a0Vol:<\/strong><span style=\"font-size: 16px;\"> 19\u00a0 \u00a0 <\/span><strong style=\"font-size: 16px;\">Issue:<\/strong><span style=\"font-size: 16px;\"> 08\u00a0 <\/span><strong style=\"font-size: 16px;\">Year:<\/strong><span style=\"font-size: 16px;\"> 2024<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seyboldpublications.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>Lack of financial knowledge and skills among youths amidst the current state of Nigeria\u2019s economic recession and hike in interest rate around the globe poses a significant barrier to the economic growth and development of the nation. This study sought to investigate how PiggyVest social media advertisements on financial literacy influence the money management skills of Babcock University undergraduates. The study is hinged on the Theory of Planned Behavior and the media dependency theory. This study adopted a quantitative and qualitative research design. Four hundred and eight respondents (408) were elected through the multi-staged sampling technique. Data gotten from PiggyVest YouTube data base was analyzed using the thematic analysis approach. The findings of the study revealed that exposure to PiggyVest\u2019s social media advertisements on financial literacy has a positive and significant influence money management skills of undergraduates (<em>R<sup>2<\/sup><\/em>= 0.429, <em>\u03b2<\/em>= 0.655, <em>t<\/em> = 17.451, <em>p<\/em>&lt;0.05). Additionally, the findings showed that the financial attitude of Babcock University undergraduates was positively and significantly influenced by PiggyVest\u2019s social media advertisements on financial literacy(<em>R<sup>2<\/sup><\/em>= 0.010, <em>\u03b2<\/em>= 0.100, <em>t<\/em> = 2.018, <em>p<\/em>&lt;0.05).\u00a0 Social media can be seen as a great and useful tool for increasing financial literacy and promoting good money management skills among youths. Therefore, financial Institutions, government and schools should make use of social media when trying to effectively reach and educate young people about societal matters especially the financial sector.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>Financial Attitude, Financial Knowledge, Financial Literacy, Money Management.<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a> 25 July 2024<\/p><p><a href=\"#\"><strong>Accepted:<\/strong><\/a> 17 August 2024<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 29 August 2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e3ec6 elementor-widget elementor-widget-button\" data-id=\"f8e3ec6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seyboldpublications.com\/wp-content\/uploads\/2024\/08\/Ogunwemimo-Oluwafisayo632.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 PIGGYVEST\u2019S SOCIAL MEDIA ADVERTISEMENTS ON FINANCIAL LITERACY AND MONEY MANAGEMENT SKILLS OF BABCOCK UNIVERSITY UNDERGRADUATES \u00a0AUTHORS:\u00a0 \u00a0 \u00a0 Ogunwemimo, Oluwafisayo O. (PhD), Onafuye, Oyinlayomi E., Ajaegbu, Oguchi O. (PhD) DOI: 10.5281\/zenodo.13437389 \u00a0Page:\u00a0 \u00a0125-149\u00a0\u00a0\u00a0Vol: 19\u00a0 \u00a0 Issue: 08\u00a0 Year: 2024 \u00a0 \u00a0 ABSTRACT Lack of financial knowledge and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seyboldpublications.com\/index.php\/ogunwemimo-oluwafisayo-o\/\"> <span class=\"screen-reader-text\">Ogunwemimo, Oluwafisayo O<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-9095","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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